David Lee
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ARTICLES & REPORTS

 

Start Your New Employees Off Right With Effective Orientations

By David Lee
Reprinted from Employment Times
What message do new employees get when they go through your company’s New Hire orientation program? Do they get the message that you are a well run, world class company that they can be proud of, and a company that cares about its people, or do they get a very different message?

Many companies inadvertently create a negative first impression by putting together a "quick and dirty" orientation program that neither prepares new employees intellectually or emotionally for their jobs. By not putting the time and effort into designing an effective orientation program, these companies set the stage for high turnover, low morale, and poor work quality.

To make sure you’re laying the foundation for success, rather than high turnover and other employee problems, ask yourself these questions:

Are We Making a Great First Impression? – This is the first chance new employees have to experience your company as an insider. If your orientation doesn’t address all the basics adequately, if it starts late and runs over, if it’s disorganized, if the trainers are boring, if it’s heavy on rules and regulations and light on inspiration, you’re likely to create "buyer’s remorse."

In the sales field, buyer’s remorse is the sinking feeling a person gets after the initial thrill of purchasing a product is gone, and they begin to question the wisdom of their purchase. Running a slipshod or boring orientation is a good way to trigger buyer’s remorse in your New Hires.

Are We Making New Employees Feel Welcome? – When I managed the training department for an insurance company, we put a welcome sign in the lobby with a list of all the New Hire’s first names. In the training room, they were greeted by a big welcome poster with all the Team Leader’s signatures on it. Such simple gestures make a big impact on people. They get the message that you care about them and that they’re important. By showing interest and graciousness from the outset, you send a message to New Hires about what kind of company you are and how highly you value your employees. This not only makes employees feel welcome, it increases the chances they will treat their co-workers and your customers graciously and respectfully.

Are We Engaging Their Hearts? – People want to be proud of their work and where they work. They want to feel like they matter, like they can make a difference. Smart companies address this core human need by having the CEO, owner, or a senior officer speak at the orientation.

There’s nothing like having someone from the top paint a compelling picture of the company’s mission and vision to help new employees feel like they’ve joined a winning team. Inspirational leaders take the big picture and translate it into each person’s job, showing them how they make it all happen.

As you consider this critical component of effective orientations, look at your orientation program and see how much of it is technically and logistically oriented and how much of it is inspirational and motivational. If you ignore the inspirational and motivational component, you will be missing out on the "secret weapon" of world class companies – engaging the hearts and souls of their workforce.

Are We Giving New Hires Enough Information About The Basics For Them to Feel Secure? – It’s hard to expect new employees to be excited about the big picture if they’re worried about all the day to day workings of your company they still don’t understand. If they’re wondering about who to call when they have an employee benefits question or where they get their supplies from, or any of the many logistical facts that seasoned employees know, they’re not wondering about how to help make your company a success.

To make sure you are covering all the areas an employee needs to know, get input from employees who have recently gone through your orientation and those who have been at your company for awhile. Ask them if you’ve missed any critical areas; ask if you could have explained anything more clearly, etc. Another resource you can use to make sure you’ve covered all the bases is the short guide "Successful Orientation Programs" published by the American Society of Training and Development (703-683-8100).

Are We Making Job Responsibilities and Performance Expectations Crystal Clear? – After interviewing over a million employees, the Gallup Organization found that one of the best predictors of employee retention and performance was how well employees understood what was expected of them at work.

When employees don’t have a clear understanding of their job responsibilities and performance expectations, they are likely to become anxious, frustrated, and demoralized. There’s no way they can know if they’re doing well if they’re trying to aim at a target they can’t see. Knowing what is expected is especially critical in new job situations, when most people are feeling anxious.

Are We Helping New Hires Make a Smooth Transition Onto the Floor? – Some companies have a macho "sink or swim" attitude with their New Hires. They provide new employees with virtually no orientation and then throw them into the fray without any support. This is a great strategy to achieve high turnover, but not one to create a motivated, competent workforce. Smart companies ease new employees’ transition by using seasoned employees as mentors.

Mentors not only provide New Hires with support and guidance for the technical aspects of the job, they also help New Hires "learn the ropes" of the company. Although one’s supervisor can be the source of this information, having a peer is usually more comfortable for most people.

You can also contribute to a smooth transition by having the HR manager or trainer check in with New Hires a few times in the first month or two to see how they’re doing.

Are We Bringing the Real World Into the Classroom? – New Hires need to hear from more than the HR Manager or company trainer. They need to hear from managers, their future supervisor, and seasoned employees. This is especially important if the new hire orientation and training is several weeks long. Getting "news from the front" keeps New Hires from feeling insulated and isolated from the rest of the company.

The more they hear about their jobs and the workings of the company from the people in the trenches, the more prepared - and therefore the more comfortable - they will feel. Hearing about the challenges and demands of the job will also increase their motivation to get the most out of training.

Bringing in leadership also increases the power of important messages. Having a division head or one’s future boss say "This is why your doing a great job is so important to our company" has a greater impact than if a trainer or HR Manager makes the same statement.

Are We Constantly Seeking Ways to Improve Our Orientation Process? – This process plays such a critical role in your ability to attract and retain quality people, it deserves careful consideration and ongoing quality improvements. Ask colleagues from other companies and other industries what they do, both to address the intellectual, logistical needs of new employees and to address their emotional, motivational needs. By doing this, you will create a positive, upward trajectory of motivation, morale, and commitment.
 

About the Author: David Lee is an internationally recognized authority on organizational and managerial practices that optimize employee performance. He is the author of Managing Employee Stress and Safety, as well as dozens of articles on employee and organizational performance that have been published in trade journals and books in North America, Asia, Europe, and Australia. For information on his programs and service, click here.

 
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